The ABC’s of Rapidly Growing Your Online Presence
This guest post was written by Nicholas Cardot from sitesketch101.com. Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete […]
*Conversion Testing Not Included
I recently had a conversation with someone touching on the age-old discussion of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just […]
Why An Authoritative Website is So Important to Your Business
In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they […]
Why a Contact Us Page Is More Important Than You Think
Decisions, decisions. Whether someone makes a purchase from your site isn’t just about product pages and shopping carts. If they have a question about a product, they need to be […]
The Complete Guide to Mastering Your Link and Navigation Structure
When looking at a website’s architectural issues, there is no bigger benefit than ensuring your internal navigation and links are set up to ensure proper search engine spidering. This helps […]
The Complete Guide to Mastering Domain Name and URL Structure
As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has […]
Eight Ways to Improve Your Online Checkout
Shopping cart abandonment is the bane of e-commerce sites. Fairly recent studies by Forrester and MarketingSherpa indicate shopping cart abandonment rates are higher than 50%. That can certainly add up to […]
Improve Your Website Navigation for Visitors and Site Performance
I’m not into hunting. That goes for the real world, as well as the online one. (My guns and crossbow are strictly for target practice and the impending zombie apocalypse). […]
Build Trails for Customers that Don’t Dead End
You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it’s […]
Will Your Website Story Have a Happy Ending?
I love a good story – almost as much as our staff word nerd does. And even though I’m not a particularly sentimental guy, I also love a happy ending, especially […]
10 Important Conversion Optimization Tips That Make Your Site Bad-@$$
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips you can […]
If Your Site Isn’t Broken, Should It Still Be Fixed?
I’m not the most mechanically inclined person. Whenever I try to fix things, they (or I) often tend to come out more broken than before. When something needs to be […]
10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a […]
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand […]
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts […]
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