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E-Marketing Performance Blog

Constructing Effective Web Pages: Page Description

Page Description

The page description is determined by the Meta Description tag which is also found near the title within the < head > tags in the code. Short of viewing the source code, the page description is not viewable with the browser.

< head >

< title >< /title >
< meta name="description" content="(EMP) E-Marketing Performance, E-Marketing information and search engine marketing resources: Featuring up to date search engine marketing and optimization information covering a variety of topics relevant to the search marketing and Internet promotion industries. Search marketing information to render your competition powerless." / >

< /head >

Some search engines will use the page description in the search results as was seen with our Google shot above, however most will pull snippets of text to use as the description in the SERPs. The Meta Description is used to tell the search engine what each page is about allowing for more words than the title tag. Most engines assign very little relevance to the Meta Description but it is still an important part of each page.

As with the title, the description tag should be unique to each page. Don’t go overboard by trying to place your entire page content in the description tag; a good rule of thumb is 30-50 words in length.

Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.

Introduction
Web Languages
Page Title

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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