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Constructing Effective Web Pages: Page Keywords

Page Keywords

The keywords you wish to associate with each page can be added using the Meta Keywords tag and can also be found in the same vicinity as the title tag. As with the Meta Description, the Meta Keywords tag is not viewable on the page.

< head >

< title >< /title >
< meta name="description" content=""/ >
< meta name="keywords" content="e-marketing intelligence, Internet marketing information, search marketing resources, search marketing industry news"/ >

< /head >

Search engines used to heavily weigh the Meta Keywords but today they are virtually ignored due to abuse. Some website marketers don’t even bother with a keyword tag anymore, while others still feel that it should be utilized but kept short and clean. Don’t try and fit every keyword for your site in the keyword tag, but only what is relevant to each particular page. Only use words in the keyword tag that are found in the viewable textual content of any given page and don’t worry too much about the format (commas, no commas, etc.).

Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.

Introduction
Web Languages
Page Title
Page Description

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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