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E-Marketing Performance Blog

Destination Search Engine Marketing, Part II: What Would Sudden Exposure Get You

Destination Search Engine Marketing: SEO Without Compromise

Yesterday I introduced the concept of Destination Search Engine Marketing (Destination SEM) which emphasized that SEO isn’t about “getting” top rankings. Getting rankings leaves open the implication that you’re achieving a result that you don’t necessarily deserve. Destination SEM focuses on building a website that is truly exceptional in meeting your audience’s needs and actually earns top search engine positions.

Today I want to go a bit further into defining what Destination Search Engine Marketing is and how, pursuing such a marketing strategy is ultimately far better for you than just focusing on search engine rankings.

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