In the last installment of this series I defined Destination Search Engine Marketing as the process of creating a desired destination point for anyone looking for the product, services, or information you provide. With that as the starting point I further discussed what it takes for you to become that destination point and the effects that marketing campaigns have on sites that are not “Destination Websites.”
One of the things many businesses struggle with is how to really make their site stand out. Many of us have dozens, hundreds, even thousands of online competitors. Some are serious competition, some not-so serious, and some not yet even on the radar, but will soon become major players for “our” space. The truth is, everybody wants to be #1 and there is only one #1 position.