Love ’em or hate ’em, now is the time for resolutions. But who wants to read yet another article about losing weight or spending less money. BOR-RING!
Nope, this is all about web marketing resolutions. So go ahead and grab that extra cookie and settle in for a little inspiration, 2016 style.
These are the things we think are the most important to improve your web presence and performance. If you are a regular to this blog, some of this might sound familiar because these are the things we harp on. Whether this is new inspiration for you or a good reminder, committing to these actions will help make 2016 your most successful year yet.
- Invest more: This is number one for a reason. It is by far the best and easiest way to get more out of your web marketing. If you are doing it yourself, this means investing more time, or hiring someone in house to do it, or hiring an agency. If you are already outsourcing, consider increasing your budget. They say you get out what you put in, and that could not be any more true than it is of digital marketing.
- Go mobile: I won’t spend to much time on this because I (and most other SEOs) have already beaten this horse to death. If you’re not mobile, it’s past time to get there.
- Stop focusing on rankings: I’ll keep saying this until I’m dead and gone (or until SEO is dead and gone, which ever comes first): Number 1 rankings don’t guarantee success. In fact, with personalization, there really is no such this as a #1 ranking anyway. There are so many other metrics that are more important than rankings. Conversion rates, just to name one. Here’s a challenge for you: Instead of trying to get more website traffic in 2016, try increasing conversions on the traffic you already have. Then let me know at the end of the year if your business is better or worse off.
- Embrace social media engagement: We’re not just talking about throwing up a profile and posting a couple updates a day. Find your audience, build a presence there and then listen and engage. Notice we said LISTEN. Find out what others are saying about you and your industry and then provide true value to them by addressing those concerns. It’s easy to “do” social media. Doing it right…not so much.
- Revamp your content: Content isn’t going anywhere. If anything, it’s getting MORE important. But it’s also getting harder to do well since everyone and their mother is now blogging. This tip actually has three separate points:
- Keep striving for extremely valuable, epic content. There is ALWAYS room for improvement.
- Mix it up. I wrote a whole post about this for MarketingLand. Text blog posts are fine, but there are so many other types and formats to explore. A little variety can go a long way to keeping readers engaged. We even have a tool to help you out with this!
- Repurpose. Don’t limit a concept to just one platform and format. A blog post can be made into a presentation and vice versa. A how-to post could be a great live stream or YouTube video. Or maybe it could be made into an infographic. Repurposing opens your content up to different audiences, and, let’s face it, it saves you time, too!
Five should be enough to keep you busy for at least a month or two, right? 😉 Or maybe you have some better web marketing resolutions. If so, let’s hear them. The comment section is waiting . . .