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E-Marketing Performance Blog

What Do You Do With Business Cards?

Business Card Networking

I went to a local networking event the other night and collected a bunch of business cards. Now what?

It’s not a stretch to say that I collect hundreds, of business cards each year. What am I supposed to do with them? I don’t keep a Rolodex on my desk, and in today’s day and age, who does?

I’m not going to take the time to enter each one into my gmail address book. So what do I do. Well, I send out invites to connect on LinkedIn.

I’m not sure this is the best way to utilize this resource, but it’s the only thing I can do with them right now.

The problem is, not everybody keeps an email address on their business cards! (Restaurants, I’m talking to you!) That’s a loss for them. While I may try to remember to try out new places I haven’t heard of before, we are both missing out on a potentially valuable online connection.

If you don’t have your email address on your business card, are you weighing the potential loss for not doing so?

I’m curious. What do you do with business cards?

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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