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E-Marketing Performance Blog

Final Lap: Top Reads for Week Ending Feb. 8

A Weekly Review of Web Marketing Articles

We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, Rick! Even if you are a little off your rocker. But who wouldn’t be in a zombie apocalypse? Since we’ve waited this long for the showdown between Rick and the Governor, we decided to do some reading on SEO, link building and web analytics, and share what we’ve found with you. Oh, and if you have no idea who Daryl, Rick or what a “walker” is, or even if you do, check out this cable company ad spot.

Social Media Nightmare by @svachte

Here’s an interesting case when a customer does something dumb, and the company makes themselves look bad because of it.

You Can Still Dunk Oreos In the Dark by @lyneka

Not everyone watches the Super Bowl, and some have grown increasingly bored with the ads. But this is when ads are made genius.

50 Ecommerce Remarketing Strategies by @CPC_Andrew

Need some ideas of how to take advantage of remarketing technology to increase conversions through your site?  This post gives you tons of ideas to pick from.

Remarketing Strategies for the Holiday Season by @bgtheory

Yeah, we know it’s not the holiday season, but you want to plan ahead for when it comes around so that you don’t have to scramble to build your campaigns or wait to get your ads approved.  Brad Geddes breaks down why you want to run holiday re-marketing campaigns differently than throughout the rest of the year.

How to: Contextual Link Building – by @jasonacidre

Jason has an arsenal of great posts, and this is one of them. He discusses how to attract links with content. You’ll also find some tips on how to promote your content and track the success of gaining natural citations.

Meet your marketer: Chris Gilchrist – by @madeale

We truly enjoy Alessio’s interviews have met so many great people in the industry because if them. If you haven’t been following this series, shame on you! This week Alessio has HitReach founder, Chris Gilchrist. Chris is a smart guy and savvy businessman. After reading this interview, you’ll know not to cross him. He will use a rolled up magazine to ninja chop you!

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