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E-Marketing Performance Blog

Focus Your Site on a Single Theme

Don’t try to do too much with a single website. Unless you have a nationally recognizable brand name, such as Wal-Mart, that sells both Barbie dolls and car batteries from the same store, you need to keep your websites focused on a single theme. Focusing your site(s) accordingly will help drive customers to the closing sale with minimal distractions, as well as enhancing keyword targeting for search engine placement. The less your website is about, the better you’ll be able to focus the engines and the visitors to what you have.

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Sub-Topic: Creating a Marketing Focused Website that Sells

Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages

Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:

Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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