Daria Goetsch’s article, “Good Content: The Key To Search Engine Ranking” explains how valuable your site content really can be.
“Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information.”
“So how do you get your visitors to stay on your site, and to return to it? First, you need to understand your audience. Who are you trying to reach?”
“One of the most important aspects of ranking for Google and other search engines is good content. Google wants their search engine users to find what they are looking for, a successful search experience for their users.”