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E-Marketing Performance Blog

The Good and The Bad of Search Engine Marketing Methods

The article, “Getting Honest With The Search Engines” by Daria Goetsch talks about the methods that work and the methods to avoid for search engine marketing.

“Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one day to the next.”

“Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity.”

“Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or “vortals”) focused on your business area may help you get more link popularity and your company name out to the public.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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