The article, “Getting Honest With The Search Engines” by Daria Goetsch talks about the methods that work and the methods to avoid for search engine marketing.
“Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one day to the next.”
“Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity.”
“Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or “vortals”) focused on your business area may help you get more link popularity and your company name out to the public.”