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EBLOG

E-Marketing Performance Blog

Measuring Return on Investment

How do you measure ROI, or Return on Investment, for your site? What are some tools you could use? What do you do with all those numbers and statistics? Charles Preston’s article, “How to Measure Search Engine Marketing ROI” explains all that and more.

“According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.”

“If your website conversion rate is average then you would expect on average 2-3 good leads from your site each month for that one first page listing. Then depending on your sales conversion rate which is the number of sales per leads you get on average multiplied by your average sale price you can begin to calculate what your return might be.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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