Do you want to drive traffic from Quora? Who wouldn’t want to get more visitors flocking to their website and potentially earning them some additional profits? Most bloggers, business owners, and digital marketing agencies are looking for other sources of traffic, and there are more ways to get eyes on your site than social media.
Quora has become an innovative method for driving quality traffic. This massive question and answer site is simple to use and is packed with questions of every variety – from the silly to the complex. There isn’t a single “guru” sitting behind a keyboard answering these questions, but instead, millions of them since Quora questions and answers are powered by the site’s users.
This is a powerful formula because it allows anyone with some imagination and knowledge the ability to log onto the site and either ask or answer questions. If you have created a website, the one thing you want from Quora is to drive traffic to your website – Quora can be pure gold.
First, What is Referral Traffic?
While a majority of website traffic results from a Google search, there are other sources of traffic. Any blogger should use some type of analytics (such as Google Analytics) to track clicks, and this will provide you with some interesting information about your visitors.
Example of using Google Analytics to track referral traffic. As you can see, Quora is the top channel for referral traffic to my site even though I’m not actively answering questions on the platform. And, I’m having a good record on Bounce Rate and Average Session Duration overall.
Referral traffic refers to people visiting your website through a click on a different site. It might be a link in another person’s blog post or a link in a Quora answer or profile.
Why Quora is an Excellent Source of Referral Traffic
Let’s assume your blog is killing it with regards to pulling in organic traffic from Google or some major social media platform. This is good news, but it’s never a good idea to put all of your traffic eggs in just one or two baskets.
According to Moz, Google updated its algorithm a stunning 3,234 times last year alone. That’s an average of nearly 9 times per day. If your website was at the top of search one minute, it might not be the next. The same holds true for social media, which is why it’s best to play the proverbial field.
Not only does referral traffic help you diversify, but the traffic that you’ll get from Quora is also going to be visitors that are highly interested in your content. You’ve already introduced yourself to them, and they are either intrigued or impressed by your knowledge, coming to your blog with the desire for more.
How to Drive Traffic to Your Blog from Quora
Now that you understand the power of referral traffic and the magic of Quora, you’re probably anxious to combine the two. Fortunately, there’s a proven formula you can use to begin driving traffic from Quora to your blog.
Step 1: Create a Killer Quora Profile
One of the biggest mistakes new users on Quora make is not taking the time to fully complete their profile. Just taking this one step can help you stand out from the crowd on this massive platform.
Example of creating a killer Quora profile. Apart from the bio headline, you can include as much info as possible in your summary to make your Quora profile stand out from the rest.
Just below your name, you’ll have the opportunity to put a “bio” headline. Think about what you want to be known for on this site. Are you going to specialize in a certain niche, such as smart TVs? You have 80 characters to let the audience know who you are, so use them wisely.
In your profile summary, you can include more information such as your blog link, your background and experience, and links to your social media pages.
Step 2: Hunt for Relevant and High-Target Questions
Another step that a majority of Quora writers miss is choosing the wrong questions to answer. Just picking questions randomly isn’t going to work.
Unfortunately, there isn’t a feature in Quora that allows you to sort the most popular questions. You can find some of the most viewed content here.
Here’s how the “Answer Later” list looks like
The point is that you want to find some high-value questions that are in your niche. You can also search by your topic, such as “smart TVs” or popular brands, and look for recent questions that are receiving some follows and attention.
These are the ones that you’ll want to put in your “Answer Later” list.
Step 3: Post Carefully Crafted Answers
Now that you have an idea of the topics you’d like to answer, and hopefully, have begun to compile a list, it’s time to submit some answers. Avoid just diving in, but instead, put some time and thought into this process.
While there isn’t a single formula for success with Quora, some tactics work better than others.
People who tell personal stories tend to do well on this platform. Here’s an excellent example.
Even if you don’t have a story of struggle and perseverance, some other tactics include using images and a bit of humor in your answers to stand out.
Step 4: Entice Readers to Click Through to Your Blog
While your answers should always be helpful and resolve as much of the issue as possible, you want to avoid giving everything away on Quora. In other words, leave them wanting more and then tell them how to get it.
For example, if someone is asking does server location has an effect on the website speed, provide several common causes in your answer and then a link to your blog post that outlines every potential cause of this issue and the troubleshooting steps to fix it.
Step 5: Track What’s Working for You and – Rinse & Repeat
Not everything you do on Quora is going to be a winner. Other bloggers are also trying to drive traffic to their websites, so competition does exist.
When you find a winning formula, this can be a significant moneymaker for your business, but you’ll need to measure and monitor results first. Use Google Analytics to see where your clicks are coming from and replicate what is working.
As long as people have questions, Quora is going to thrive, and this gives you the opportunity to jump on the site at any time and use it as a means to drive traffic to your blog. Use the steps that we’ve outlined above, and you’ll begin seeing some results in short order
This article has been written with the help of Jason Chow, the outreach manager at WHSR - a website dedicated to educate and guide users in choosing the right web host and growing business online.