You’ve heard the saying “all things in moderation?” This especially applies to using flash on a website. While flash may look cool, most surfers are not looking for cool, they are looking for information, products and services. If you can integrate flash that enhances the user experience, then by all means, go for it. But used too much or incorrectly, flash can simply be an obstacle for the visitor to overcome to get what they want. On the web, people are impatient. Don’t make them wait for your flash to load before they are allowed to begin browsing your site.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Search Friendly Elements.