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E-Marketing Performance Blog

Keyword Research is the #1 Most Important Part of Any SEO Campaign

I’ve said it before and I’ll say it again, keyword research is the #1 most important part of any SEO campaign. After all, you can get your on-page optimization near perfect, build quality keyword-rich back links, invest in PPC ads and other forms of marketing, but if your keywords are wrong, its all money thrown away!

Over the years I’ve written quite a bit on the subject of keyword research. I’m not sure what gave me the bug to put together what I would call the definitive keyword research manual, but late last year I decided to make a go of it. And I’m quite happy with the results.

The basic outline of the manual stemmed from my own research methodologies that I’ve been fine-tuning for our clients for the past several years. Once I began writing I decided to revisit all of my old articles on keyword research, including the keyword research section of my EMP book, to see what information could be re-used for the manual. Surprisingly, much of it could be however it needn’t be. I found that what I had already written for the Keyword Research manual was covered in far greater detail and clarity than all my other writings on the topic.

I was glad to have Jason, who covers things in much more technical detail that I could ever dream of, contribute his keyword research insight to the final product. Most of the technical information you’ll read comes from him. His insights were a fantastic contribution and essentially provided the “what’s missing” so the document could finally be completed.

Yeah, I know… we’ve been pushing this quite a bit on this blog here, but it’s only because we all feel that this is a great document and well worth $69.95 the read. Still haven’t gotten your eyes on it yet? No worries, download it here today. No charge!

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