Lower Head


E-Marketing Performance Blog

Keyword Research is the #1 Most Important Part of Any SEO Campaign

I’ve said it before and I’ll say it again, keyword research is the #1 most important part of any SEO campaign. After all, you can get your on-page optimization near perfect, build quality keyword-rich back links, invest in PPC ads and other forms of marketing, but if your keywords are wrong, its all money thrown away!

Over the years I’ve written quite a bit on the subject of keyword research. I’m not sure what gave me the bug to put together what I would call the definitive keyword research manual, but late last year I decided to make a go of it. And I’m quite happy with the results.

The basic outline of the manual stemmed from my own research methodologies that I’ve been fine-tuning for our clients for the past several years. Once I began writing I decided to revisit all of my old articles on keyword research, including the keyword research section of my EMP book, to see what information could be re-used for the manual. Surprisingly, much of it could be however it needn’t be. I found that what I had already written for the Keyword Research manual was covered in far greater detail and clarity than all my other writings on the topic.

I was glad to have Jason, who covers things in much more technical detail that I could ever dream of, contribute his keyword research insight to the final product. Most of the technical information you’ll read comes from him. His insights were a fantastic contribution and essentially provided the “what’s missing” so the document could finally be completed.

Yeah, I know… we’ve been pushing this quite a bit on this blog here, but it’s only because we all feel that this is a great document and well worth $69.95 the read. Still haven’t gotten your eyes on it yet? No worries, download it here today. No charge!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

3 Responses to Keyword Research is the #1 Most Important Part of Any SEO Campaign

  1. Ralph says:

    Hey, thanks very much for making this eBook available for free – I just downloaded it, took a quick look, and there is definitely some stuff I can learn in there !

    Everybody else – download the PDF, it’s a valuable resource.