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E-Marketing Performance Blog

Knowing Your National or Local Competitors

Knowing if you should compete in a national (or global) or a local market can help you better determine who your real competition will be. If you are only targeting your local geographical region you don’t need to bother trying to compete against national organizations. Your keyword selection process will reflect that accordingly.

Businesses often get caught up in the “I just want more traffic” mindset, when what they need is targeted traffic. More phone calls is not necessarily a good thing if you are fielding calls from visitors to your website who simply cannot buy from you because you don’t serve their area. Much time and energy can be saved by targeting locally (when appropriate) to ensure you are reaching your true target audience.

This post is part of a continuing series on the topic of:
Optimizing For Maximum Search Engine Performance

Sub-Topic: Know Your Competition

Search for all posts on Optimizing for Maximum Search Engine Performance or sub-topic, Know Your Competition.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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