Knowing if you should compete in a national (or global) or a local market can help you better determine who your real competition will be. If you are only targeting your local geographical region you don’t need to bother trying to compete against national organizations. Your keyword selection process will reflect that accordingly.
Businesses often get caught up in the “I just want more traffic” mindset, when what they need is targeted traffic. More phone calls is not necessarily a good thing if you are fielding calls from visitors to your website who simply cannot buy from you because you don’t serve their area. Much time and energy can be saved by targeting locally (when appropriate) to ensure you are reaching your true target audience.
This post is part of a continuing series on the topic of:
Optimizing For Maximum Search Engine Performance
Sub-Topic: Know Your Competition