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E-Marketing Performance Blog

MySpace… a Place for Friends, and a Place for Endorsements Too?

Both the Marines and the Army are now on MySpace! I’ve also noticed that in this election year, MySpace pages are becoming popular for candidates that are running for political office. Does anyone else see a potential problem with this? In my opinion as a regular MySpace user, the less clutter, the better; and marketing armed forces and political candidates via friend requests is clutter! On MySpace we add “friends” to our page, not endorsements; hence their tagline “a place for friends”! If you want to advertise on MySpace, then buy some friggn’ banner space! As a marketer myself, I really can’t blame organizations for “befriending” people on MySpace; because there’s so much to gain with so little effort and monetary cost; but it’s just such a blatant and tactless way to market! There’s my 2 cents. What do you think about all of this?

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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