PPC FAQ – Action Packed PPC Keyword Research Pay Per Click Management: Seven Variables to Manipulate for Maximum Performance Using PPC Ads to Improve Your Organic Search Campaigns Pay-per-Click and […]
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Website Architecture Questions Answered, Part VII
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This […]
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Is Netflix Still A Customer-Service Business?
I’ve been a Netflix subscriber since they went by the name Netflix.com and were boasting 7,000 titles in stock. They now claim to have over 100,000. That was many moons […]
SEO Team Reading List 6.19.08
Will Google Crawl Your Site Without a Robots.txt File? It Depends How to use SEO Theory for the best return on investment Pitfalls To a Successful SEO Strategy (Back To […]
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How to Create Effective Site Navigation that Leads Visitors to Your Most Important Content
When performing a site architectural review, one of the first things I look at is the site’s main navigation elements. This includes top, side and footer navigation. Together, they all […]
An Absolute Pointless Custom 404-Error Page
The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through […]
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SEO Team Reading List 6.18.08
A Googler’s Sage Advice on Absolute vs. Relative URLs 3 Best Desktop Backlink Checking Tools You know you need SEO when
Internal Linking, Nofollow and Link Blocking Strategies That Provide Maximum Impact On Your SEO Campaign
Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I […]
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The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!)
There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some […]
What’s Wrong With This Picture?
Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the […]
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Website Architecture Questions Answered, Part VI
This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each […]
Link Building Team Reading List 6.13.08
Thematic Link Building – Link Building Strategies & Tactics Organizing Your Link Lists for Effective Link Building A Great Link Building Tool
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Who's the Reno Marketing Genius Behind This Ad?
Every time I drive by this billboard down off Kietzske and Moana, here in Reno, I cringe. I just gotta wonder what ad Genius put this ad together. Here, have […]
PPC Team Reading List 6.12.08
Don’t Make This Mistake When Opening A New PPC Account! Hierarchy Is Key To Creating An Effective PPC Strategy Small Business PPC – 26 Mistakes That Cost You Money
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Everything You Need to Know About The Meta Keyword Tag
Yesterday I posted some thoughts on When, Why and How to Construct a Meta Description Tag. While it’s relevance in terms of rankings is rather limited, there is still some […]