Last week I wrote that a search engine friendly website is not the same as a search engine optimized website. While that is a good article in and of itself, […]
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Book Review: Becoming a Person of Influence
Becoming a Person of Influence: How to Positively Impact the Lives of Others Authors: John C. Maxwell & Jim Dornan Paperback: 224 pages, $10.19 Published: not sure This was one […]
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Copywriting Tip- Excessive Force
Don’t force it! Don’t try to force groups of keywords that won’t be a good fit together on a single page. It’s important that there is a natural flow in […]
A Lesson of Real Customer Service
In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer […]
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Lessons From The Apprentice (6.11 – Los Angeles)
The Candidates Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee, Nicole Arrow: Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefanie, Surya Prelude: Heidi realizes that when Nicole asked Trump […]
Book Review: Ogilvy on Advertising
Ogilvy on Advertising Author: David Ogilvy Paperback: 224 pages, $24.95 Published: 1983 Ogilvy on Advertising is the textbook on advertising. It covers everything from how to get a job in […]
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Qualities of a Good Leader
Finding good leaders is never easy. Most of us have a hard enough time finding qualified employees that are skilled, dedicated, and a good fit for our office environment. Despite […]
Link Bait is the New Reciprocal Link
Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting […]
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Search Engine Friendly is NOT Search Engine Optimized
When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation […]
Copywriter Tip- KISS: Keep It Short and Simple
Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. […]
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Lessons From The Apprentice (6.10 – Los Angeles)
The Candidates Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya Prelude: Trump wants an member of Arrow’s team […]
365 Ways to Motivate and Reward Employees
365 Ways to Motivate and Reward Your Employees Every Day – With Little or No Money Author: Dianna Podmoroff Hardcover: 288 pages, $16.47 Published: September, 2005 This is one of […]
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Surviving Personalized Search: A Guide for SEO’s
There is a great deal of talk within the search marketing world concerning the future introduction of personalization factors into search as a way to improve SERPS relevancy. Many regard […]
What is Destination Marketing?
Find out yesterday today! OK, so my first column on Search Engine Land was supposed to go up yesterday but due to a technical snafu it never did. But it’s […]
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Yeah We All Need, Someone, We Can Lean On.
Lately I’ve been questioning whether I am valued as a writer. I think writers tend to do this often because it seems everyone thinks they too can write. Some can, […]