Not all keywords are created equal. You can rank #1 for a keyword, but if it’s one that doesn’t get many searches, what good is that? It’s like getting […]
Loop Counter
Why Keywords (Aren’t The Only Thing That) Matter
There are two primary factors in an on-page optimization process. The first is site architecture, which focuses on the coding aspects of the web page and the site as a […]
Loop Counter
Web Marketing Do’s and Don’ts: A Beginner’s Guide
Many online marketing newbies read blogs such as this looking for some quick and easy solutions that will vault them to the top in the search results. Unfortunately, SEO is […]
Let it Go: How to Make Web Marketing Successful (Despite Your Best Efforts)
Have you ever wondered why the axiom “opposites attract” is so frequently true? I have. I think it all boils down to one thing: Each party brings strength in the […]
Loop Counter
The Outlandish Social Media Review
“Sing me a song of a lass that is gone. Say, could that lass be I?” That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned […]
6 Possible Starting Places for Your SEO Efforts
There really is no universal starting place for SEO, but you have to start somewhere, right? Without knowing your business or site, I can’t tell you where you should start, […]
Loop Counter
Good Digital Marketing Goals Gone Bad: When It’s Time to Change Course
You may have heard this analogy before, but bear with me for a minute. If an airplane takes off and is only one degree off in it’s calculations, it may […]
The Most Vital Part of User Experience Optimization You Probably Forgot About
The best optimization is optimization that is done for visitors. [inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]There are so many ways to help make the visitor experience remarkable, but one of the most […]
Loop Counter
Effective Web Marketing Requires Asking the Right Questions
In a previous post I talked about the need to listen in order to produce an effective web marketing campaign. This goes both ways. Both the client and the SEO […]
11 Strategies to Make Your Content Stand Out From the Crowd
Content marketing is all about getting the attention of potential customers. Whether your primary goal is building a better reputation or processing conversions, everything starts with getting a user’s attention, […]
Loop Counter
All Successful Web Marketing Hinges on This One Thing–And It’s Not Even The Marketer’s Job!
That was a hard title for me to write. Successful web marketing hinges on so many things, it’s nearly impossible to narrow it down to just one MUST have thing. […]
Stop, Look and Listen: Let Web Marketing Data Tell the Story You Need to Hear
Stop: Everything Needs an Assessment Period There are very few things in this world that don’t benefit from a good rest. Most of nature takes the winter off, farmland often […]
Loop Counter
Everything I Know About Messaging I Learned From My Kids
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]
Good Web Marketing Requires Good Listening
The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO […]
Loop Counter
Why Your Desktop Content Needs to be Mobile Friendly
With the growth of mobile marketing we get a lot of questions on what that means for content. For the most part, content served to both your mobile visitors and […]