A website for a business is like “a virtual sales person” according to Erin Lashbrook and her article, “Website Conversion: Meet Your New Sales Rep.” The website is always there, always accessible (or should be), and always “convincing potential customers to buy – or, sometimes, not to buy – the products and services you have to offer.” However, many businesses write-off their website as just another advertising expense and don’t really concentrate on creating a customer-friendly, search engine optimized, informative website.
“Ensuring that your website communicates the right information to these potential customers can be a critical component of your company’s success in terms of both revenue and exposure, and website conversion is intended to do just that.”
“The key to creating a website that addresses all of your customer’s questions while balancing information and content with navigation and aesthetics lies within the emerging science of website conversion.”