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E-Marketing Performance Blog

Website Conversion; Do’s and Don’ts

A website for a business is like “a virtual sales person” according to Erin Lashbrook and her article, “Website Conversion: Meet Your New Sales Rep.” The website is always there, always accessible (or should be), and always “convincing potential customers to buy – or, sometimes, not to buy – the products and services you have to offer.” However, many businesses write-off their website as just another advertising expense and don’t really concentrate on creating a customer-friendly, search engine optimized, informative website.

“Ensuring that your website communicates the right information to these potential customers can be a critical component of your company’s success in terms of both revenue and exposure, and website conversion is intended to do just that.”

“The key to creating a website that addresses all of your customer’s questions while balancing information and content with navigation and aesthetics lies within the emerging science of website conversion.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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