Securing a Marketing Rich Domain Name: Don't Hyphenate

Don’t Hyphenate

Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak it. Try telling someone to go to “window dash coverings dot com” or “window hyphen coverings dot com.” See what I mean? Most of the time people will type in windowcoverings.com which would again direct them to a potential competitor.

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Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand

Secure a .com