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Securing a Marketing Rich Domain Name: Don't Hyphenate

Don’t Hyphenate

Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak it. Try telling someone to go to “window dash coverings dot com” or “window hyphen coverings dot com.” See what I mean? Most of the time people will type in windowcoverings.com which would again direct them to a potential competitor.

Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.
Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand

Secure a .com

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Securing a Marketing Rich Domain Name: Don't Hyphenate

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Search engines are not all that count. In fact, search engines count less than users do. Sacrificing quality, branding and usability ultimately sacrifices long-term success. If its the quick, flash-in-the-pan results people want, then by all means register http://www.keyword.com. But a quality business model that is not!

  2. Ana says:

    Are you aware that there is at least one well-known website service provider that strongly encourages hyphenated domain names? Most of the sites they tout as successful have hyphenated names.

    They justify it by saying a large percentage of their sites rank very high in the search engines, and that it’s search engine traffic you’re seeking, after all. Their schtick is to do an extremely keyword-rich domain name, even if it’s long, and use the hyphens because they are easier to read. They are very strong in that opinion. Search engines are all that count.

    What do you all think of this?