A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.
Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field.
James Bond: Oh, so why do you need me?
Q: Every now and then a trigger has to be pulled.
James Bond: Or not pulled. It’s hard to know which in your pajamas.
Every bit of knowledge you need to know about SEO is available to you. You can get it all for free if you’re willing to do the research or you can pay for collections of information such as this web marketing checklist </shameless plug>. Anything you need to know about web marketing you can find. The problem isn’t the knowledge, it’s the wisdom in how to use it.
Q is web marketing knowledge and SEOs are the one’s pulling the trigger. Or, as Bond put it, not pulling the trigger. If you don’t know which to do in any situation, it could be deadly to your marketing efforts.