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E-Marketing Performance Blog

SEO Knowledge is Free, It’s the Wisdom that Isn’t

James Bond and Q

A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.

Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field.
James Bond: Oh, so why do you need me?
Q: Every now and then a trigger has to be pulled.
James Bond: Or not pulled. It’s hard to know which in your pajamas.

Every bit of knowledge you need to know about SEO is available to you. You can get it all for free if you’re willing to do the research or you can pay for collections of information such as this web marketing checklist </shameless plug>. Anything you need to know about web marketing you can find. The problem isn’t the knowledge, it’s the wisdom in how to use it.

Q is web marketing knowledge and SEOs are the one’s pulling the trigger. Or, as Bond put it, not pulling the trigger. If you don’t know which to do in any situation, it could be deadly to your marketing efforts.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to SEO Knowledge is Free, It’s the Wisdom that Isn’t

  1. ken Jang says:

    great idea to use the ‘Bond ‘ reference – definitely brings people to your post – and a great post, too, Stoney. Sometimes, not pulling the trigger is best!

  2. Stoney G deGeyter
    Stoney G deGeyter says:

    Thanks Ken! It’s just really a matter of knowing what to and not to do in each situation… and every situation is different. One size fits all does not work!