Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data […]
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
You always hear good web analysts stressing that you can’t stop your journey of finding insights for business improvement at the “what.” For example, a “what” would be “conversion rate […]
Let’s say your site contains iphone app reviews. Your goal for the 4th quarter of 2011 was to increase your website traffic and conversions by 8% compared to the third quarter. The results? +10%. Time to do the happy dance? Not so fast my friend! This is a common point of failure of many site owners. They analyze their data in the silo of their web analytics tool. This can cause you to misjudge what is truly going on because you are lacking the context of your industry ecosystem.
In the early days of the web, all interaction with a business online happened in one place – on their website. Businesses would create content, put it on their site, and followers would come to the site and consume the new content. Measuring success was rather easy at this point. You simply tagged your site and one analytics tool would collect all of your data for analysis. Of course, we know this has all changed.
As every good website owner knows, collecting data and seeing what happens leaves out an all-important piece of the puzzle. To truly take action on the data you’ve now collected, you need to know why it is the way it is…If you really want to know how to make your site experience better, you can’t just look at your data. You’ve got to get the voice of your customer.
This past week I was first introduced to the new free Google Analytics service. Google purchased Urchin and has come out with their own version of ClickTracks. Though I am […]