Outsourcing social media marketing

How (Not) to Outsource Your Social Media Marketing

Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]

Posted on by Stoney G deGeyter
visitor metric

The Value of the Visitor Metric

If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]

Posted on by Stoney G deGeyter
75 content ideas

75 Content Ideas to Keep Readers Engaged

When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is […]

Posted on by Stoney G deGeyter
website authority

What is Website Authority, and Why Do You Need It?

Building up a website’s “authority” has been a focus of web marketers since Google rolled out their first algorithm built around links. Prior to that, SEOs focused almost exclusively on […]

Posted on by Stoney G deGeyter
Don't lose your website voice

Don’t Lose Your (Website’s) Voice

Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]

Posted on by Stoney G deGeyter
How Pizza Hut Got Social Media Criticism Right

How Pizza Hut Got Social Media Criticism Right

There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a […]

Posted on by Julie Graff
Focus content on your visitors, not customers.

Focus on the Visitor, Not the Customer!

When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]

Posted on by Stoney G deGeyter