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Is Your Copy Ergonomic?

Does your copy make your reader uncomfortable? SEO copywriting is not just stuffing keywords into copy. Doing this only makes it unreadable. It’s copywriting first and SEO second. You need […]

How Important Is Content?

Heather Lloyd-Martin has written an excellent article on search engine optimization copywriting. Successful SEO copywriting is more than just word counts and keyphrase densities. It’s about gently blending information, persuasion […]