You Keep Using That Keyword. I Do Not Think It Means What You Think It Means
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what […]
All Good Content Starts Here: Keyword Research
One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content […]
Put Your SEO and Copywriter in Their Place… So Your Keywords Will Be Too!
There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be […]
It Isn't Good Content Unless it's SEO'd Content
People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic […]
Using AdWords Bidding Options to Spend PPC Dollars More Intelligently
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
Using Account Organization to Spend PPC Dollars More Intelligently – Part 2
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
SEO With Google Webmaster Tools – Part 5: Diagnostics
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
Funneling PPC Money Into the Right Keyword Markets
There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.
Scouting Keywords That Will Become Your All-Star Players
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 12: Everything You Need to Know About Page Content
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Putting SEO Frosting on a Website Dung Pile
A little over a year ago I wrote an article about how sometimes you have to break a website in order to fix it. This isn’t always the case in […]
The Best Damn Web Marketing Checklist for Content Appearance
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers aspects of how […]