Content creation and content promotion are the two most important steps of your content marketing strategy. While many marketers treat these steps as two separate entities, there are in fact […]
The days of stuffing your content with as many keywords as possible in the hopes of ranking highly on search engines are long gone (thank goodness!). Likewise, the thin, click-baity […]
There’s nothing more discouraging than web pages that aren’t working well for you. If you’re experiencing that, you’re not alone. Based on the Econsultancy research, just 22% of online businesses […]
Your site should be full of helpful tips, tricks, and advice. Sure, I get it, you want to sell your product or services. And giving away information for free doesn’t […]
There’s more than a little irony in the title of this article—a how-to guide on how to write better how-to guides. Theoretically, this article should be perfect—a demonstration of its […]
If you aren’t careful, your content marketing efforts can become more of a habit and less of a creative pursuit. The danger here is that you’ll lose your audience and […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
Back in the day when I was just a newbie digital marketer, one of the first influencers I became aware of and started following was Marcus Sheridan. His style was […]
The world of digital marketing is continually moving forward. And amidst all of the new developments and technological progressions, we often forget about the value and utility of the most […]
I was asked to provide three content marketing tips by Beacon for a roundup post. Here is my response. Check out the whole article with advice from 17 other experts such […]
We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is […]
No two web marketing campaigns are the same. Show me two sites in the same industry, selling the same products or services and I’ll show you two unique web marketing […]
Many years ago, before I started my web marketing agency, I was a youth pastor at an inner city church in Seattle. Every week I had to put together the […]
I had the great privilege to join blogging expert Ann Smarty on her Viral Content Buzz Twitter chat (#VCBuzz) this week to talk about content brainstorming. We had the opportunity to […]