Lower Head

conversions outside conversion funnel

How to Get Conversions Outside the Conversion Funnel

The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you.  […]

Posted on by Stoney G deGeyter
website journey

Your Website Should Be a Journey, Not a Destination

“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]

Posted on by Stoney G deGeyter
webpage message

Web Pages Need More than Content. They Need A Message

Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]

Posted on by Stoney G deGeyter
Update your website

New Site Resolution for 2016

It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]

Posted on by Stoney G deGeyter
Content Chemistry Review

Book Review: Content Chemistry by Andy Crestodina

  The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]

Posted on by Stoney G deGeyter
Is Your Content Epic?

Do You Have What It Takes to Write Epic Content?

Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]

Posted on by Stoney G deGeyter
Social Media

How Social Correlation Impacts SEO

  Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]

Posted on by Stoney G deGeyter