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content sucks

You Know Your Content Sucks When…

The more organized and purposeful your content is, the more likely you are to keep visitors engaged with your site. And an engaged visitor is far more likely to stay […]

Posted on by Stoney G deGeyter
avoid corporate speak

Watch Your Mouth: Learn to Avoid Corporate Speak

When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]

Posted on by Stoney G deGeyter
bring visitors back to website

How to Bring Visitors Back Again. And Again.

The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]

Posted on by Stoney G deGeyter
conversions outside conversion funnel

How to Get Conversions Outside the Conversion Funnel

The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you.  […]

Posted on by Stoney G deGeyter
website journey

Your Website Should Be a Journey, Not a Destination

“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]

Posted on by Stoney G deGeyter
webpage message

Web Pages Need More than Content. They Need A Message

Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]

Posted on by Stoney G deGeyter
Update your website

New Site Resolution for 2016

It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]

Posted on by Stoney G deGeyter