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avoid corporate speak

Watch Your Mouth: Learn to Avoid Corporate Speak

When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]

Posted on by Stoney G deGeyter
Don't lose your website voice

Don’t Lose Your (Website’s) Voice

Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]

Posted on by Stoney G deGeyter
Act Like a Publisher

Whatever You Think You Are, You Are Also a Publisher

Okay, here’s the cold hard truth: If you are trying to sell anything online, you are a publisher. Successful online selling depends on you creating and publishing awesome content. In […]

Posted on by Stoney G deGeyter

Less Is More When Writing for Landing Pages

Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]

Posted on by Mike Fleming
Ask the Pole Position Marketing Pit Crew

Ask the Pit Crew: Why Aren’t People Buying on My Site?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]

Posted on by Stoney G deGeyter
A Weekly Review of Web Marketing Articles

Final Lap: Great Reads for the Week Ending Sept. 13

Several members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk […]

Posted on by Max Speed