9 (+1) Tips For Writing User-Friendly Content
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Watch Your Mouth: Learn to Avoid Corporate Speak
When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]
10 Classic Web Development Mistakes (And How to Avoid Them)
You’ve turned your killer idea into a killer start-up. Now it needs a killer website. Your branding is sorted, you have some design examples you like, and your cousin, as […]
Why “What’s Next?” Should Be the Purpose of Every Page
When building or marketing a website I think it’s easy to create content for the sake of having it available. We do our research and know what searchers are searching […]
Everything I Know About Messaging I Learned From My Kids
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]
Don’t Lose Your (Website’s) Voice
Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]
Whatever You Think You Are, You Are Also a Publisher
Okay, here’s the cold hard truth: If you are trying to sell anything online, you are a publisher. Successful online selling depends on you creating and publishing awesome content. In […]
Is Your Content Already Really Freakin’ Awesome?
Be honest, is your content great? I mean, really, really great! I’m talking stupid freakin’ awesome great? Probably not.
Less Is More When Writing for Landing Pages
Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]
5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make […]
Ask the Pit Crew: Why Aren’t People Buying on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Final Lap: Great Reads for the Week Ending Sept. 13
Several members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk […]
Yeah, But… My Sister Writes the Content
Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted […]
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation […]
How to Communicate in Twitterbites For Re/Tweet-Friendly Blog Posts
Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from […]