What Do You Expect Your SEO Expert to Know?
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see […]
You WANT Rankings, But What Do You Really NEED?
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. […]
6 Clichés That Help You Understand SEO
Clichés are a funny thing. We don’t like to hear them… especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a […]
Who Told You THAT Was a Good Keyword?
Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, […]
How Using Lots of Keywords Can Help You Focus On One Keyword
If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what […]
Does Your Content Know Where Your Audience Is?
One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won’t know who you are trying […]
How to Make Your Content Trusted Content
I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do […]
Put Your SEO and Copywriter in Their Place… So Your Keywords Will Be Too!
There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be […]
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 12: Everything You Need to Know About Page Content
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 11: Everything You Need to Know About SEO Copywriting
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO Is Not Always As Simple We Think
We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or […]
Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind
As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to […]
Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information
Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on […]