I’m going to tell you how to do keyword research quickly. “What?” You say. “Quick keyword research? Is that kind of thing even possible? Or legal?” Possible? Yes. Legal? Who […]
One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Whether you are doing your own SEO, have an in-house team, or […]
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
In a word: Keyword Research Okay, so that’s two words. But they are two very powerful words. Forget about social media, and sites such as Quora and Clarity. These are […]
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?