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quick keyword research

The Lawn Mower’s Guide to Keyword Research

I’m going to tell you how to do keyword research quickly. “What?” You say. “Quick keyword research? Is that kind of thing even possible? Or legal?” Possible? Yes. Legal? Who […]

Posted on by Stoney G deGeyter
keywords expectations

Use Keywords to Set Your Expectations for Success

One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Whether you are doing your own SEO, have an in-house team, or […]

Posted on by Stoney G deGeyter
understanding searchers needs

Using Keyword Research To Understand Searchers’ Needs

If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]

Posted on by Stoney G deGeyter
quick seo tips

Don’t Let SEO Perfection Be the Enemy of Progress

SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]

Posted on by Stoney G deGeyter
product research with keywords

Keyword Research is Product Research

Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]

Posted on by Stoney G deGeyter
low search volume keywords

Why It’s a Mistake to Ignore Low-Searched Phrases

Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]

Posted on by Stoney G deGeyter
increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
2017 keyword optimization tactics

2017 Keyword Optimization Tactics You Need to Know

In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]

Posted on by Stoney G deGeyter
dominate your niche

Dominate Your Niche with Keyword Research

Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?

Posted on by Stoney G deGeyter