6 SEO Mistakes You Need to Stop Immediately
With digital marketing evolving at a rapid pace in recent years, staying ahead of the game has never been more difficult. There is an insane amount of competition in the […]
9 Best Keyword Research Tools to Optimize Sites Today
This post was originally published 1/28/2008 and was updated on 4/17/2018. In the years since the first iteration of this post in 2008, keyword research and SEO in general has […]
STOP CRYING: What This Is Us Can Teach You About Digital Marketing
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]
Give Great Blog Posts A Second Life
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]
How Proper Keyword Targeting Can Create a Triple Win
When does the website conversion process start? After someone lands on your site, right? Actually, no. The conversion process starts long before that.
How to Expand Your Business Using Keyword Research
I once had a business owner tell me that he didn’t want to optimize his website for a product they sell because they don’t sell very much of it. The […]
How to Discover the Secrets of Your Customers’ Greatest Desires
It’s no great secret that people use search engines to find what they are interested in. You could learn a lot about a person simply by looking at their search […]
How to Build Strong Foundation for Your Website Using Pillar Pages
The way consumers use internet searches is changing. It’s no longer enough to rank for a handful of keywords. Instead, we need to optimize with topics in mind. The new […]
How to Uncover Your Target Audience Using Keyword Research
Most businesses have a general idea of the market they’re trying to reach but know very little about who their target audience is. For example, PPM works with enterprise-level businesses. […]
How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
How to Make Existing Web Pages Searcher-Intent Focused
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]
Stop the Keyword Obsession! Optimize for Visitor Intent Instead
Since the beginning of time (excluding everything before the invention of the World Wide Web), SEOs have focused on keywords to get traction in the search engines. People search using […]
What Keyword Research Can Teach You About Your Customers
Keyword research is traditionally done to determine what words and phrases people use to find what you offer. But it can provide so much value than that. It can help […]
The Lawn Mower’s Guide to Keyword Research
I’m going to tell you how to do keyword research quickly. “What?” You say. “Quick keyword research? Is that kind of thing even possible? Or legal?” Possible? Yes. Legal? Who […]
Use Keywords to Set Your Expectations for Success
One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Whether you are doing your own SEO, have an in-house team, or […]