Using Keyword Research To Understand Searchers’ Needs
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
Don’t Let SEO Perfection Be the Enemy of Progress
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
Keyword Research is Product Research
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Why It’s a Mistake to Ignore Low-Searched Phrases
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
How Keyword Research Helps You Read Customers’ Minds
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Keywords are for Adding Value Not for Adding Content
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
How to Find the Burning Questions Your Customers Need Answered
In a word: Keyword Research Okay, so that’s two words. But they are two very powerful words. Forget about social media, and sites such as Quora and Clarity. These are […]
Dominate Your Niche with Keyword Research
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
Don’t Start Link Building Before You Take These 3 Critical Actions
Link building is fundamental to a successful SEO campaign. But before you jump in, there are several actions you need to take. What I’m about to show you will not […]
4 Critical Flaws in Keyword Research Tools and How to Overcome Them
When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools […]
13 Ways to Use Keyword Research Today [Infographic]
If I had a quarter for everytime I heard that keyword research was no longer relevant…
How To Use Keywords To Create a Better Experience On Your Site
Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
How a Deeper Navigation Gives You Higher Quality Landing Pages
A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]
How Keyword (Ir)Relevancy Can Undermine your Optimization Efforts
Optimization of content pages often starts with keyword research. However, compiling a list of keywords to optimize has little value if you ignore keyword relevancy. Optimizing the wrong keywords the […]