Achieve, Maintain, & Maximize Search Rankings By Focusing on Just One Thing
A big focus on the SEO side of digital marketing is on getting top search engine rankings. And all too often in the race to achieve first page placement, marketers […]
How to Build Website Navigation Using Keyword Research
Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]
Why Searcher Intent Should Direct Your Website Content
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]
The Ultimate Keyword Sorting and Organization Spreadsheet
Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]
Keyword Research (Still) Isn’t Dead
Since Google released the Hummingbird algorithm several years ago, there have been no shortage of proclamations stating that keyword research is dead. It’s not, but Hummingbird has changed the way […]
6 Ways to Refresh Your Stale Digital Marketing Campaign
No two web marketing campaigns are the same. Show me two sites in the same industry, selling the same products or services and I’ll show you two unique web marketing […]
Why Keywords (Aren’t The Only Thing That) Matter
There are two primary factors in an on-page optimization process. The first is site architecture, which focuses on the coding aspects of the web page and the site as a […]
Keyword Optimization vs. Topical Optimization
What is your business’ #1 goal? Sell more stuff, right? WRONG! Sure, you want more sales, but if that’s the goal you chase, I’m afraid you are not going to […]
10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]
A Good Keyword on Paper Isn’t Always a Good Keyword In Practice
Years ago, SEOs talked about how you should optimize a page for only one keyword. I never subscribed to that, and it’s a good thing. Once Hummingbird rolled out, all […]
Keywords Guide Your Content But Are Not Content
Keywords are (and keyword research is) still an important part of a strong web marketing campaign. But many SEOs have a tendency to focus more on the keywords than on […]
How to Speak Like a Customer (So Your Visitors Will Become One)
With the recent changes made to Google’s algorithms, the nature of keyword research and optimization is changing. But keywords still matter and will always play an important role in building […]
Which Comes First, Content or Keywords?
Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right […]
3 Critical H’s of Successful Web Marketing
Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work […]
The [Keyword] Is Out There
As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about […]