Long Live Narrowly Focused Keywords
There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content […]
Don’t Throw Optimized Content Out with Lawyers, Politicians, and Insurance Agents
There is an old myth out there that keyword optimized content sucks. There has been some truth to that, much as there is truth to the common belief that all […]
A Survival Guide for the Overwhelmed Online Marketer
Leave it to me to compare web marketing to a zombie apocalypse! So what do they have in common? To survive both, you need a plan. If you are preparing for […]
How to Not “Live. Die. Repeat.” Keyword Mistakes
Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned. So what can the latest Tom Cruise flick […]
Types of Keywords to Avoid
I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. […]
4 Things Marketers Can Learn from Keyword Research
Despite erudite analysts who claim that SEO and Elvis are dead, killing the impact of keywords on rankings is pretty tough to do. However, rankings are only part of the […]
The Difference between Good SEO and Great SEO
Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing […]
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to […]
Dynamic Keyword Research – Don't Optimize Campaigns on Sinking Sand
Marketing on the web is demand-driven. Searchers are looking for answers. The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. It’s also why you don’t copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.
Dynamic Keyword Research – Stay in Front of Your Competition
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
Using Paid Search Keywords Correctly to Build Your Online Business
In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul. So, let’s start looking at some of the “tricks of the trade” to do just that.
PPC for a Day or For a Lifetime?
One of the great things about PPC advertising is its immediacy. You can start running ads right now and see almost instantaneous results; whether good, bad or just ok. But, the trap that we don’t want to fall into when running our accounts is limiting our thinking just to what can be gained right now. The fact is, PPC is a great way to help build all areas of your online business long-term. And with the continuous expansion of features and avenues being offered in this channel today, the possibilities continue to grow.
What Can Brick and Mortar Teach You About SEO?
Operating an online business has a lot of advantages over brick and mortar shops. But, contrary to what many believe, being online is not the holy grail of business success. […]