Yeah, But… I Already Rank For My Company Name
Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And […]
How to Find Core Keywords For Effective Online Marketing
There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on […]
Are You Using the Right Keywords On Your Site? A Simple Three-Rule Test
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select […]
Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting Your Message
Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your […]
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up […]
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
PPC News and Notes – Mobile and the Future of Display Advertising
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
PPC News and Notes – Twitter’s New Ad Platform
Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets. The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments. The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account. You pay on a cost per engagement which include clicks, favoriting, retweets and replies. There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.
Using Paid Search Campaigns Correctly to Build Your Online Business
Last week, we talked about PPC trick #1 to building your online business for the long-term – using keywords correctly. This week, let’s talk about another “trick of the trade” that will also help on the way to this goal.
As the number of targeting options for PPC increases, so do the creative ways in which you can organize your campaigns to get the maximum effectiveness out of them. As I mentioned last week, for example, you can create a “fishing” campaign and a “bucket” campaign in order to separately control budgeting, bidding and other targeting options to focus your efforts on dominating the locations (search queries) that really put food on the table.
Using Paid Search Keywords Correctly to Build Your Online Business
In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul. So, let’s start looking at some of the “tricks of the trade” to do just that.
PPC for a Day or For a Lifetime?
One of the great things about PPC advertising is its immediacy. You can start running ads right now and see almost instantaneous results; whether good, bad or just ok. But, the trap that we don’t want to fall into when running our accounts is limiting our thinking just to what can be gained right now. The fact is, PPC is a great way to help build all areas of your online business long-term. And with the continuous expansion of features and avenues being offered in this channel today, the possibilities continue to grow.
Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
Everything I Know About SEO I Learned in the 80's
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
What Can Brick and Mortar Teach You About SEO?
Operating an online business has a lot of advantages over brick and mortar shops. But, contrary to what many believe, being online is not the holy grail of business success. […]