Is Your SEO Chasing Algorithms or Chasing Analytics?
I’ve never really been an algorithm chaser. As an SEO, I understand the need to keep up with what’s going on with the major search engines as a prerequisite to […]
I’ve never really been an algorithm chaser. As an SEO, I understand the need to keep up with what’s going on with the major search engines as a prerequisite to […]
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in […]
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. […]
Editor’s Note: This is a guest post written by Michael Schwartz from Vertical Measures, an SEO Marketing Company in Phoenix, Arizona. One of the best parts about the Internet is […]
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they […]
Most business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome […]
Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it’s generally a good idea to […]
Every once in a great while, someone comes up with a stellar marketing idea. And, it’s not long until that idea is copied, tweaked, washed, rinsed, and repeated. Even now, […]
The keyword phrases to use for your PPC account aren’t always obvious. A key to great ROI and customer loyalty is to have customers think that you’re the only viable solution to their problem at a given time. Therefore, the challenge in keyword research is not coming up with keywords. That’s the easy part. You just scan the website and use the product names and there you go…a keyword list.
The challenge is in exploiting markets that become successful that competitors may not have thought of. That’s why it’s important to always be practicing keyword discovery and exploring phrases that might work well by always testing.
Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It’s difficult because there is no one-size-fits-all pricing metric. It seems […]
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing […]
Here is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear. It’s called Weighted Sort.
The problem:
You want to find out how your keywords are performing for a particular metric, say bounce rate, because you want to improve the relevance of the visitors to your site. You jump into analytics to take a look at the Keyword Report, click on the bounce rate heading to sort bounce rates from worst to best, and you find this…
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are […]
Clichés are a funny thing. We don’t like to hear them… especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a […]
If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order.
Then, broad match became “expanded broad match” where Google’s algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad. Many of the results were not even close. Your keyword could be business cards and your ad would show on state ids and business plans.