Team Reading List 1.15.08
PPC 7 Tips for Finding & Expanding Your Negative Keywords How To Measure PPC Ad Effectiveness Through Split Testing Social Media 10 Simple Productivity Tips for Bloggers 16 Effective Strategies […]
Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re […]
Why we Love Our Careers in Search Engine Marketing
Being a recent transplant from the advertising industry, I can’t lie and say I don’t miss the glitz and glamour that was part of our daily workload. So I was […]
Developing Exciting Copy that Speak Your Visitor's Language
[audio:https://www.polepositionmarketing.com/emp/blog-audio/developing-copy.mp3] There is a distinct difference between editing a site for search engines and making edits for visitors. Traditionally in SEO, adding keywords to a web page falls under the […]
Google vs Yahoo
Ok, I realize that most if not all SEO’s know about the below mentioned tool but I wanted to let everyone know about it. This is a neat tool to […]
Selling Pay-Per-Click & Buying Blue Men
I often over hear Stoney on the telephone, describing to a prospective client, exactly what Pay-Per-Click entails. These explanations vary from one call to the next of course, depending on […]
SEO Goes Green
As the campaign to go green by becoming more environmentally aware grows, so does the need for search engine optimization. Many users of the world wide web are becoming more […]
Google Experiments With Digg-Like Voting On SERPS
Google Labs recently introduced an experimental Digg-like “voting” system in which users are able to vote up or bury results. This idea stems from social news sites like Reddit and […]
Zero.Zilch.Nada.None.
Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some […]
Search Marketing Q&A: Client Changes and Keywords
Let me apologize for last weeks Q&A session. I just simply wasn’t funny and I feel terrible about that. The problem is, these Q&As don’t leave much room for humor. […]
SEO Advice – From Someone Who Doesn’t Do SEO To Someone Who Knows Even Less
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I […]
Writing for SEO – A Poem
When it comes to SEO, there’s a lot to consider. With Google AdWords, you want to be the highest bidder. Writing for SEO is more than just using keywords. You […]
Where Does the Responsibility of the SEO End and the Client's Begin?
Last week, as I recounted my story of a troubled client, I got to thinking about this question. In the world of SEO, where do the lines of responsibility fall? […]
I Love AdWords Editor
Why I love the AdWords Editor today: For anyone who has never used, or doesn’t appreciate the glorious wonder of the Google AdWords Editor, this post is for you. And […]
From No to Know – How to Get Started in SEO/Marketing Copywriting
This post marks my first of many on the E-Marketing Performance blog. Although I have many years experience as a writer, I have little to no experience in marketing writing […]