The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Don’t Expect Pro Results From an Amateur Level Investment
At the end of a long day I often wonder how people in much more important positions than I are able to accomplish so much. After all, we all have […]
Why Your Digital Marketing Should Cost More Than Your Rent
How much do you pay to rent your business space? No, don’t tell me, just get that number in your head. If you don’t know it, take a guess. Did […]
You May Be An Idiot If…
Do you spend more money on your office every month than you do on your website? Well, with all due respect, you just may be an idiot. I’m not trying […]
Create a Digital Marketing Budget… And then a Strategy
If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a […]
Create a Web Marketing Strategy—and Then a Budget
Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. […]
How Goals Impact Your Marketing Strategy and Budget
Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more […]
The 3-3-3 Online Marketing Investment Model
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
5 Digital Marketing Resolutions to Start the New Year Off with a Bang!
Love ’em or hate ’em, now is the time for resolutions. But who wants to read yet another article about losing weight or spending less money. BOR-RING! Nope, this is all […]
The Top Secret Fact of Web Marketing: Budget Matters
It’s not infrequent that clients come to us with small budgets wanting big results. They are open to doing “whatever it takes” to get the results they want. Everything except […]
Solving the SEO Strategy or Budget Debate
Which comes first: Strategy or Budget for your SEO campaign? It’s not really a riddle, but it can seem like it. After all, a change in one can result in […]
Why You Need a Web Marketing Team, Not a One-Man Band
A good web marketer has to have a lot of knowledge and skills in a number of different areas, but that doesn’t mean that one person can do it […]
Keep Your Online Marketing Budget Accountable
There seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because “it’s the thing to do.” They set a […]
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re […]
Quantifying Your Website’s True Impact on Your Business
People that own companies or those in companies that make decisions on how to use a web marketing budget are shown, whether it’s their fault or not, too much website data that doesn’t directly relate to an impact on the bottom line. What’s wrong with this? Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company. So when it’s time to decide how to invest, there’s nothing concrete that gives confidence in where to put money. To combat this problem, there needs to be a fundamental mindset shift to focusing on outcomes.