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Where You Should Invest Your Web Marketing Budget

…the bottom line for magnificent success is the people…invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor…a great tool in the hands of your reporting squirrel is useless. A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line…

Affording SEO in Tough Economic Times

“There will be fat years and there will be lean years. But it is going to rain.” –Don Draper, Creative Director, Sterling Cooper Advertising Agency The fictional character on the […]