I'm a Google Convert But I Still Want to See Competition in Search
Over the last few months I’ve become a convert to Google. I’ve always used Google as my primary search engine but only recently have I started using a few other […]
Christmas with the Search Engines
Since movies can wait 10 or 20 years to produce a sequel, I thought that it wouldn’t be so out of sorts writing a sequel to a post from 2002. […]
Aren’t Dogpiles Supposed to Stink?
Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When […]
How to create a Negative Keyword list
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
Microsoft Pitches $44.6 Billion Takeover Offer to Yahoo
I couldn’t help but post something about this potential shake up in the search engine industry. Yesterday, Microsoft offered $44.6 billion to take over Yahoo and all its assets. Yahoo […]
Why we Love Our Careers in Search Engine Marketing
Being a recent transplant from the advertising industry, I can’t lie and say I don’t miss the glitz and glamour that was part of our daily workload. So I was […]
Top 10 Most Useful Open Source / Free Software Programs
Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes […]
Selling Pay-Per-Click & Buying Blue Men
I often over hear Stoney on the telephone, describing to a prospective client, exactly what Pay-Per-Click entails. These explanations vary from one call to the next of course, depending on […]
PPC Training 101
Coming from a background in training, I always appreciate a useful training tool. I found Chapter 4 “Paying to Play: Pay-Per-Click” by SitePoint Search Engine Marketing Kit, to be an […]
Taking The Wind Out Of Your Sales With Crappy Landing Pages
I’ve been researching the landing pages of PPC Management providers. I wanted to see how well their landing pages were likely to convert. We pay for the click, getting the […]
The SEO Fool's Errand for the SEO Fool
The other day I received an email from a client noting that some of his Yahoo rankings have slipped as of late. They are still ranking strong on Google as […]
Tafiti – Another New Way To Search
It seems as though the search engine landscape continues to grow. Recently, at SES 2007, I learned that the top four engines make up nearly 98% of all searches. This […]
Playing Favorites … Which PPC Platform Has The Best Reporting Features?
I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing […]
An Interesting Find
I was visiting my neighborhood Wal-Mart last night and noticed an interesting find. A large display in the front of the store had four boxes full of Dell Computers. These […]
What Do Search Engines Really See?
A question has come up over at High Rankings Forum about where text should be placed on the page, or if it even matters. Many in the SEO community disagree […]