Lower Head

Pole Position Marketing Named A Top PPC Agency

I am thrilled to announce that [inlinetweet prefix=”” tweeter=”” suffix=””]Pole Position Marketing was named as a Top PPC Agency[/inlinetweet] by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among […]

PPC News and Notes – Mobile and the Future of Display Advertising

Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.