SEM Boot Camp – Alphabet Soup and PPC
If you’re new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI … […]
Team Reading List 5.29.08
Strategic Collaborations: A Powerful Way to Promote Yourself What You Need to Know About Google Automatic Matching 17 Principles of Building Good Relationships With Bloggers 5 Great Marketing Blog Lists […]
SEM Bootcamp: Paid Search Rules
In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of […]
Team Reading List 5.13.08
The blogging three step Identify Unique Conversion Actions with Google AdWords Top 10 Reasons Why Great Content Fails on Social Media
Team Reading List 5.12.08
Site Clinic: Content Is Key To Attracting Customers 101 Ways to Publicize Your Web Site Have You Set Your PPC Goals for the Month? Do It Now! Use PPC To […]
Speed Dating | SEO Style
Speed Dating Networking Have you ever speed dated? I’ve been married long enough that I’ve not ever had the opportunityneed to attend a speed dating meeting, yet I’ve seen it […]
Aren’t Dogpiles Supposed to Stink?
Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When […]
March 2008 Round-Up
Top Blog Posts: How Analytics Can Help You Debunk a Perceived Failure (or Not) trackur Online Reputation Monitoring Tool Link Building Secrets Revealed by Top Linking Experts. First Time Ever! […]
Conferences Worth Attending: Sign Up NOW
SEMpdx Searchfest Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my […]
February 2008 Round Up
Most Read Posts: The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter Social Media Marketing is Branding, Stoney deGeyter Surviving Through Business Droughts, Stoney deGeyter The Anatomy of […]
How to create a Negative Keyword list
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
Re-Evaluate Past PPC Success For Future Success
In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had […]
Team Reading List 2.15.08
Copywriting Copywriting: What to include? What to leave out? Improve Your Blogging by Understanding Copywriting Web Copywriting Fundamentals Search Engine Optimisation Copywriting – the Top Ten Pitfalls and How to […]
Team Reading List 2.14.08
SEO Part Two: Why Use Yahoo! Answers Part Three: How To Use Yahoo! Answers What is your robots.txt file telling your competitors about you? How to SEO Your Site in […]
5 Questions to Help You Plan and Organize Your PPC Accounts
Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from […]