Theories in Duplicate Content Penalties
There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the […]
Wikipedia vs. Google: The Authority War May Soon Erupt
I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims […]
Why we Love Our Careers in Search Engine Marketing
Being a recent transplant from the advertising industry, I can’t lie and say I don’t miss the glitz and glamour that was part of our daily workload. So I was […]
Selling Pay-Per-Click & Buying Blue Men
I often over hear Stoney on the telephone, describing to a prospective client, exactly what Pay-Per-Click entails. These explanations vary from one call to the next of course, depending on […]
Google Experiments With Digg-Like Voting On SERPS
Google Labs recently introduced an experimental Digg-like “voting” system in which users are able to vote up or bury results. This idea stems from social news sites like Reddit and […]
SEO Advice – From Someone Who Doesn’t Do SEO To Someone Who Knows Even Less
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I […]
The Power Of Branding For Small Business, Part Two
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly […]
The Art and Science of Brandification for Little or No Money
My Small is Beautiful article for the month has been posted at Search Engine Land. The (edited) article discusses the benefits of branding for the small business. And you don’t […]
Tafiti – Another New Way To Search
It seems as though the search engine landscape continues to grow. Recently, at SES 2007, I learned that the top four engines make up nearly 98% of all searches. This […]
How Well Do You Brand Yourself
I spent some time looking at several of the Search Engine Strategy speakers and how well each of them brands themselves in the search results. What I found was quite […]
Your Mamma Don’t Dance and Reciprocal Links Are Not Dead
Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you […]
Did Yahoo! Lose the War for the Crown?
Remember when Yahoo and Google were best buds? Well, more like Yahoo was the King and Google did his search work. Searching for “Yahoo Powered by Google” doesn’t return much […]
Is Google Manually Reviewing Their SERPs?
Google is notorious for trying not to intervene manually into its search results and instead let the algorithm weed out the non-relevant or spammy sites. That doesn’t mean that Google […]