SEO is Like [Insert Analogy Here]
SEO is like a car. You can’t just ask “how much does SEO cost?” SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs […]
PPC News and Notes – Mobile and the Future of Display Advertising
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
What I Want for Christmas from the Search Engines: The Franchise!
Here we are again, two years after What I Want for Christmas from the Search Engines: The Sequel and eight years since the original, What I Want for Christmas from […]
Google Instant Isn't Instant Gratification
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing […]
5 Clichés That Make You a Better SEO
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are […]
You Keep Using That Keyword. I Do Not Think It Means What You Think It Means
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what […]
SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Does Your Company Name Really Belong In Your Title Tag?
Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of […]
Directory Links = Paid Links. Or do they?
As the debate over paid links continues to wage a lot of innocent business owners get caught in the crossfire. They often hear bits and pieces of information and then […]
Everything You Need to Know About The Meta Keyword Tag
Yesterday I posted some thoughts on When, Why and How to Construct a Meta Description Tag. While it’s relevance in terms of rankings is rather limited, there is still some […]
When, Why and How to Construct a Meta Description Tag
Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the […]
Pole Position Marketing Gains Site Links on Google
Google has been spidering the new URL for the (EMP) blog so I thought I’d do a few vanity searches to see if it’s showing up in the search results. […]
Aren’t Dogpiles Supposed to Stink?
Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When […]
trackur Online Reputation Monitoring Tool
I’m big on reputation management tracking. I have well over 50 Google alerts set up at any one time. I track my own name, company name, blog name, names of […]