Ask the Pit Crew: What is SEO vs. SEM?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
How On-Site Experience Matters to SEO
One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]
What Companies REALLY Think of SEO – Analyzing Clutch’s SEO Survey Results
I’ve been in SEO for more than 18 years now, so it surprises me that a number of companies still aren’t seeing the value in SEO and digital marketing in […]
How to Use Content Strategy to Amplify Your Digital Marketing
We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is […]
How To Get Quick Content Wins for SEO
It’s no surprise that a large number of those searching for DIY SEO are looking for things that will provide the quickest wins. But SEO is a long-term play and […]
Why Searcher Intent Should Direct Your Website Content
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]
Pole Position Marketing Earn a Top SEO Consultant Designation
We are excited to announce that Pole Position Marketing has been named as a top SEO consultant in the United States by Washington D.C.-based research company Clutch. According to a press release […]
The Most Effective Content Optimization Short Cut That Packs a Punch
A lot of on-page optimization is focused on keywords. When we talk about optimizing pages we are generally talking about merging keyword topics with content to produce a page that […]
Announcing SEOBrain, an Artificial Intelligence Web Marketing Solution
Most of you probably know by now that Google is migrating to a largely artificial intelligence (AI) algorithm known as RankBrain. Last October, it was announced that RankBrain is the […]
3-Step Process for Extending the Shelf Life of Your Blog Posts
First, the bad news. A recent study by Boost the News shows the shelf life of a typical blog post is a week, a month at best. That’s right, all those […]
6 Possible Starting Places for Your SEO Efforts
There really is no universal starting place for SEO, but you have to start somewhere, right? Without knowing your business or site, I can’t tell you where you should start, […]
Back to the SEO Future: Insights and Predictions From SEO Pioneers
Last week, we listed some of the “SEO’s of the 90’s,” those who were in the industry before it was even called SEO and who are still “rockin’ it” today. […]
How to Know When You’re Simultaneously Winning and Losing at Web Marketing
Question: I’m winning at web marketing. My site does great with search engine rankings and I’m getting a decent amount of traffic, but I can’t seem to get anyone to […]
SEOs of the 90s Who Are Still Rockin’ It Today
I just went to my 20th high school reunion. 20 years? Seriously? Where has time gone?!? Like many high school grads/college students, I struggled with the age old question, “What […]
10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]