Your Website Should Be a Journey, Not a Destination
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]
Winning the Digital Marketing Expectations Race
When it comes to building your search presence, you’re always going to have competition in the search results. Even if your direct competitors are not engaged in web marketing, search […]
The 3 Secrets of Successful Digital Marketing
A successful web marketing campaign comes down to three things: Knowledge of successful web marketing tactics and strategies The skill of the marketers implementing those strategies The amount of time […]
Do You Just Want to Get Stuff Done, Or Do You Want To Make A Real Impact With Your Digital Marketing?
I’m a finisher. I don’t like to leave something until it’s done. I start a book, I finish it. Even the bad ones. I turn on a movie, I will […]
Create a Digital Marketing Budget… And then a Strategy
If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a […]
Ask The Pit Crew: Can I Improve Ranking With This Backlink Technique?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Create a Web Marketing Strategy—and Then a Budget
Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. […]
How Goals Impact Your Marketing Strategy and Budget
Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more […]
11 Strategies to Make Your Content Stand Out From the Crowd
Content marketing is all about getting the attention of potential customers. Whether your primary goal is building a better reputation or processing conversions, everything starts with getting a user’s attention, […]
Solving the SEO Strategy or Budget Debate
Which comes first: Strategy or Budget for your SEO campaign? It’s not really a riddle, but it can seem like it. After all, a change in one can result in […]
A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy
It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that. […]
Social Media is a Tool, Not a Strategy
We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into […]
Stoney’s Interview About Small Business Marketing Plans
Digital marketing allows small businesses to compete with the “big boys” in a way that has never been possible before. But what are small businesses doing with this opportunity? Clutch, […]
Content Isn’t King Without Having Subjects
Is content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just […]
Your Analytics Tool May Be Lying to You
Let’s say your site contains iphone app reviews. Your goal for the 4th quarter of 2011 was to increase your website traffic and conversions by 8% compared to the third quarter. The results? +10%. Time to do the happy dance? Not so fast my friend! This is a common point of failure of many site owners. They analyze their data in the silo of their web analytics tool. This can cause you to misjudge what is truly going on because you are lacking the context of your industry ecosystem.