Lower Head

Don’t Waste Time Looking at Web Data Until You Do This – Part 2

We’ve talked about what makes a good metric to look at for your business. But, you have to be careful here. There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics that if you are not careful, you will catch yourself wasting your time lost at sea with no idea as to how to get back home where you belong. By “home,” I mean those critical metrics that will measure what needs to change at this specific point in time for your online efforts to improve.

How to Have a Lifetime of Happiness on Your Website

…you need to drastically rethink what it means to use data on the web…there is a lot of data, but there are fundamental barriers to making intelligent decisions…because clickstream data is great at the what, but not at the why…it’s important to know what happened, but it is even more critical to know why people do the things they do on your site…and the what else, which is perhaps the most underappreciated data on the web…your web analytics tool can report only what it can record…if you marry the what with the why and the what else, you’ll have a lifetime of happiness…

Are You Held Accountable for Your Website Decisions?

In a typical business, the highest paid person’s opinion usually wins. This does not mean that their opinion is always the most informed though. It’s just the most powerful. The problem is that it is also the least accountable. But, in the world of the web, there’s a new sheriff in town. Data. This is because data (when used correctly) can provide accountability for decisions made.