I find the interviews by Aaron Wall always informational and humorous. This interview with the “mysterious” NFFC is no different; it’s funny, it’s full of information and it’s very easy to read.
” I don’t see any scaleabilty to be honest, the best service a client will get will be from “the proprietor” him/her self. Bringing in a bunch of marketing graduates won’t improve the offering, it goes the other way. I have yet to see an SEO “scale” without falling to bits. Just look at WebSourced.”
” It’s very tough out there for people looking for SEO’s, the main reason being that most clients are lazy. There are not many businesses out there where the internet could not be playing a very significant role in their operations, they need to get with the program and put some work in researching.”