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E-Marketing Performance Blog

The Misconceptions of SEO

Search Engine Optimization may bring traffic, but it doesn’t necessarily bring cutomers as explained in the two-part article, “The Place of SEO in Internet Marketing

“Traffic, no matter how “targeted”, does not equal sales. Achieving sales is in many ways similar to courtship.”

“Most consumers don’t need what you have to offer. Even if they do need it, they can get it elsewhere. More often than not, they can get it elsewhere at a better price, from some merchant with a better marketing strategy, more credibility and better looking sales people.”

“The majority of the highly successful sites do not practice search engine optimization. Highly profitable websites are profitable because of solid marketing strategies, not search engine traffic.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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