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E-Marketing Performance Blog

The Misconceptions of SEO

Search Engine Optimization may bring traffic, but it doesn’t necessarily bring cutomers as explained in the two-part article, “The Place of SEO in Internet Marketing

“Traffic, no matter how “targeted”, does not equal sales. Achieving sales is in many ways similar to courtship.”

“Most consumers don’t need what you have to offer. Even if they do need it, they can get it elsewhere. More often than not, they can get it elsewhere at a better price, from some merchant with a better marketing strategy, more credibility and better looking sales people.”

“The majority of the highly successful sites do not practice search engine optimization. Highly profitable websites are profitable because of solid marketing strategies, not search engine traffic.”

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